“Every student should have some kind of global experience,” says Professor Tobe Berkovitz, an associate professor of advertising here at Boston University. ”Whether it be in communication, branding, shareholder work, to be in London, we’re in a premiere city. London is just so global so you get a good perspective. You live in a different country, the culture is different, it’s good for students to experience different types of cultures and in careers you will be working in a different global marketplace.”
Berkovitz has taught and been involved in the London Graduate Mass Communication Program since the mid-’90s and is happy to announce that the program is back up and running, after being on pause since 2020 due to COVID-19. Berkovitz started as a chair in the COM curriculum committee and then developed a program in political communication, which he enjoyed teaching. He switched to the mass communication program 12 years ago and has been there since. When asked about how long he’s been involved in the program he laughed and said, “A long time. I’m the most senior person here.”
In our discussion he broke down each class and what graduate students can expect inside the classroom during the London Program.
“I teach Global Marketing Communications so that’s my favorite. It’s a course where students really learn comms tools in a global environment. We focus on the UK and London but broaden it out, and all of marketing COM is so global. We’ll go visit at least one agency, we have some guest speakers come in, some projects in class, so I like that one.”
That, along with “British Media in the Digital Age” make up the first half of the curriculum. The other half consists of a professional project and internship.
“Professional Project is the second semester project the students can choose to do. Very broad based – some students will do sort of a campaign, creative, and research. And a full time internship, four days a week (EUSA) works to find an internship in their field that feels appropriate. Literally in any London organization – sometimes it’s an agency, media, it’s a real variety. “
What really was exciting to hear was what Berkovitz liked doing outside the classroom while in the UK.
“Southwest England is called Cornwall and I love it down there, it’s on the water. Wales is a great place for students to go visit, a wonderful culture, Scotland as well. I still love the city. I love exploring it and walking in London, interesting buildings and streets and it’s just great to see all these different areas.”
His tips for studying abroad?
“I think it’s the same that I tell students in the states that are open to exploring different things, go out of your comfort zone! Students always want to hone in on what they’re interested in and I just say be open to opportunity…Opportunity just finds you and you have to be willing to take advantage of it.”
All that being said, it’s an exciting time for our terriers going abroad (myself included) and with Professor Berkovitz leading the way it is sure to be all that and some tea and crumpets.
Jessica Shelton, Staff Writer & Podcast Editor
Jessica is a second semester student in the Public Relations Master’s Program. She received her B.A. in Film and Media Arts with a minor in Content Creation at Temple University in 2021. She is a writer and podcast editor for the COMmunicator here at BU as well as a writer for The BU Buzz. In her spare time Jessica enjoys reading, going on long walks in the Boston Commons and traveling.
Audrey Ritchie, Senior Editor
Audrey Ritchie is a second-semester graduate student earning her Master of Science in public relations at BU. Ritchie graduated from The University of Texas at Austin with a B.S. in public relations and a minor in business in 2021. A life-long writer, she is excited to join the COMmunicator this semester. In her free time, she loves reading, exploring Boston, and playing with her dog, Bear.