Q&A with Shaye Spector, marketing assistant for the BU Hockey Terriers

We are back on campus which means sports are also back! Shaye Spector (COM ’21) was extra thrilled when she found out Boston University’s Men’s Ice Hockey team would be back on the ice this fall. Not only because she’s all about school spirit, but also because she would get to fulfill her role as BU Men’s Hockey Team Marketing Assistant.

Shaye was born and raised in Toronto, Canada and got her B.A. in North American Studies with a minor in Communications at McGill University. Shaye decided to continue her studies at BU’s College of Communication, pursuing an M.S. in Public Relations. 

Fun fact: Shaye was the COMmunicator’s very own Editor-in-Chief for the 2020 – 2021 school year! She wears many hats aside from being BU’s Ice Hockey Marketing Assistant, including Social Chair for the COM Graduate Student Council and working in the student yearbook office on campus.

Shaye Spector is the marketing assistant for BU Men’s Hockey. Attend 8 hockey games with a sports pass and win a free jersey like the one Shaye is wearing! Photo credit: Rachel Lin

Maria V. Rodriguez: What made you interested in sports marketing?

Shaye Spector: My grandfather was a sports agent and I had always been immersed in sports because of him. We used to go to a lot of games together, specifically baseball. I love hockey, basketball, baseball and I also love the people. Toronto’s diversity, especially, was something that always fascinated me.

For a bit of background, the Toronto Raptors and Blue Jays are the only sports teams in their leagues in all of Canada. I was intrigued by how marketing professionals marketed these teams in a way that wasn’t just Toronto’s teams but Canada’s teams. The way this united people, no matter what their background was or what they looked like, really inspired me. I thought, ‘I can do that, it sounds so fun!’

How did you hear about your current position?

I reached out to Charlotte, my incredible boss at Agganis Arena, about marketing opportunities for this fall since it would be my last semester. Lucky for me, they were looking for someone so I got to interview!

What is your favorite part about your role?

My job is so fun. I love the people I work with, the environment, and that no one day is ever the same. My favorite part is when I get to go on the ice during some intermissions! I love the school spirit the students bring to every match, too.

Also, we offer some really cool student promos. This semester we are offering students with a sports pass and who attend at least 8 home games a free hockey jersey! We also have $2 concessions for students, so you can get drinks, hot dogs, pretzels, and so much more just by showing your Terrier card at the stand!

What is something you have learned in your position?

Something that’s been fascinating to me was learning about all of the different elements that come together to make the game run smoothly.

Each game has a script and everything is timed to the T. For example, when we do the rally towel toss it is perfectly choreographed: they tell us when and where to stand for the match to run smoothly and stay on time. It’s also so fun seeing the chefs cooking, the camera and production people setting up, the announcers doing their pre-game prep, the players warming up, and even the opposing team playing soccer before the match. It’s so cool seeing everything come together.

What’s one piece of advice you would give to someone looking to get into sports marketing?

Don’t be afraid to share your passions. I made it very aware to everyone I talked to that I was interested in sports marketing because you never know who you’re talking to or who they may know!

Take advantage of any opportunities and start out wherever you can in the industry to gain experience and meet more people. Networking is key.

Finally, be nice to everyone. People remember those who made them feel good.

Any future plans?

I am moving to New York City to start a job in PR!

Maria V. Rodriguez, Staff Writer

Maria V. Rodriguez is a first-year Media Science graduate student at Boston University’s College of Communication. She was born in Venezuela, moved to the United States at 7 years old, and has lived in Florida for the majority of her time here (she’s pretty excited about the seasons in Boston). She received her BS in Media Communication Studies at Florida State University (Go ‘Noles!). When she graduates from BU, she wants to find a job in marketing for a TV/film production company or a media/streaming service – she likes entertainment! When she’s not studying or writing for The COMmunicator, you can find her crocheting, making matcha lattes, watching Netflix, or spending quality time with family and good friends.

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