Invited by the COMmunicator as a part of the guest speaker series, Pam Hamlin, the global CEO of Arnold Worldwide, recently visited the College of Communication to discuss how Arnold is engaging with its audience and creating meaningful brands. Hamlin began her talk by giving a comprehensive look at the…
On Tuesday, November 28, the BU COMmunicator hosted its first speaker event of the year with special guest Brad Blake, Senior Vice President of Digital Strategy at Hill Holliday. The event focused on the seismic shifts occurring in the advertising world: Online advertising spending is surpassing television, mobile usage is increasing,…
On Thursday, Dr. Michael Elasmar, a senior research fellow and associate professor of Mass Communication at COM, presented his research on the perceptual effects of social networking as a part of the Communication Research Colloquium Series. In his lecture “From Social Networks to Neural Networks: The Case of a Shrinking…
Amidst beautiful spring weather, public relations students and industry professionals gathered together at the PRSSA Regional February Conference, hosted by BU’s PRSSA chapter. The conference “PR Advanced: What’s Your Story?” focused on the power of storytelling, providing insights about the public relations industry for attendees coming from all across the East Coast.…
On the frosty Friday evening of November 4, PRLab welcomed COM students and eager clients for PRoBono 2016, the 18-hour annual philanthropic event. With over 80 advertising and PR students in attendance, teams were formed to work on real campaigns for five non-profit organizations in the Boston area. The night…
