BU AdLab Comes Full Circle for Mike Carozza

To many advertising students at Boston University’s College of Communication, AdLab is a place to gain “real world” experience with a student-run agency that does actual client work.  The program not only creates ads that clients use, but it actually turns a small profit – just like a real agency. …

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Q&A with Puneet Sandhu: SHIFTing to Social Media

The COMmunicator welcomes back its founding editor-in-chief and now Account Executive at the New York PR agency, SHIFT Communications, Puneet Sandhu. See how COM has shaped her career and get first-hand advice from a young media professional as she discusses the importance of getting a “handle” on Twitter and how…

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