Many COM students are familiar with the monthly newsletter sent by BU Career Services that provides inside opportunities for students and alums. For Dustin Rausa (COM ‘17), Patrick Nelson’s regular newsletter led to the beginning of his career in tech PR as an account executive at the Guyer Group.
“As a BU student, you should know there’s a vast network of people who will be happy and ready to help you find a place where you’ll be happy and can succeed,” Rausa said.
Rausa is currently one of several COM alums and student interns employed at the tech PR firm owned by Charlie Guyer, a COM alum himself.
The Guyer Group was founded in 2015 by Guyer, nearly 20 years after he graduated from BU with his Masters of Science in Marketing Communication. Guyer said his experience working in executive-level positions at leading tech PR firms, including Cisco and Alcatel-Lucent, combined with the skills he acquired at BU gave him the tools he needed to make it on his own.
“It was the late 90s but [Boston University] gave me a broad view of how all these things come together and how different things like advertising and content can interplay and can be leveraged and how it can actually benefit the customer having that message consistency,” said Guyer.
Today, the Guyer Group boasts a loyal customer base of over 30 clients, all handled by a staff that’s nearly 10% BU alums.
“I’m always trying to give back to BU because I just remember what it did for me. And they’re such great people,” said Guyer. “I’m so impressed by the quality of the work by the people on my team from BU.”
Jennifer Balinski (COM ‘14) is one such alum. Like Rausa, Balinski’s time at the Guyer Group jump started because of the connections she formed while at BU. After interning with a Boston-based PR firm that specialized in technology and healthcare in college, Balinski said she was introduced to Guyer by a colleague. And now, Balinski is entering her sixth year as an account manager at the Guyer Group.
In addition to her role as a PR specialist who does the “whole nine-yards”, from media relations, handling clients, speaking and awarding submissions, Balinski oversees the firm’s internship program. She said the internship program tends to recruit using BU programs, like the COM DEI group or BU Connects, because BU students learn a “mix of theoretical and practical lessons” that prepares them for “the day-to-day of an agency experience.” She joked that she still uses Professor Amy Shanler’s pitch tips herself.
Similarly, Rausa said his BU education “empowered” him to be “the best version of [himself]” and gave him the network of mentors he needed to find a job after graduation.
“I feel like Charlie picked up right where BU left off,” said Rausa. “There are people who will mentor you the way that Charlie’s been a mentor for me since day one in terms of helping me grow my confidence and starting something that seems so foreign to me.”
Jazzy Gray, Staff Writer
Jazzy Gray is a human storyteller, writer and communication student studying PR and Journalism at Boston University. The Minnesota native loves all kinds of fun things like coffee drinks, Beyoncé songs, and fictional books with strong female protagonists. In addition to her role with The COMmunicator, Gray also acts as co-Editor-in-Chief of Her Campus at Boston University. Gray is continually amazed by the courageousness a single story can require, and she is honored that so many continue to share their stories with her.