Interning in London: Fashion PR with Purple

For seven weeks, I have been given the opportunity to intern at a major fashion and lifestyle public relations agency called Purple PR. Ranging from leading global brands to the underground scene of the next generation of upcoming stylists, Purple deals with many types of customer within the fashion, beauty, music, art, lifestyle, and luxury good industries.

I work in the agency’s fashion sector on Tuesdays through Fridays from 9:30 a.m. to 6 p.m.

My responsibilities as an intern in the fast-paced industry include:

  • Performing media monitoring by tracking celebrities’ and influencers’ social media to see if they have posted about one of Purple’s clients or their products
  • Updating the team on new fashion trends and shopping tendencies by regularly checking online fashion media outlets and publications such as Vogue, Marie Claire, Elle, Harper’s Bazaar, Glamour, The Telegraph, and The Guardian.
  • Unboxing, data logging, labeling, and hanging sample clothing pieces sent by designers and organizing them in Purple’s personal showroom (these include the new Spring 2019 collections of major designers, such as Katherine Hamnett, DKNY, Ryan Lo, and Pinko)
  • Going on product delivery and pickup runs to stores and publications, such as Vogue and The Telegraph Luxury

I absolutely love my internship, and I am incredibly lucky, particularly due to its location. Purple PR is based in Piccadilly Circus, in the commercial center and heart of London, which has allowed me to explore the neighborhood.

During lunch, I often go to Chinatown to try the many delicious and affordable options. I highly recommend checking out Old Town for Pho, Beijing Cafe for soup dumplings, and Shoyru for ramen.

After work, I get to walk around the beautifully illuminated streets and look at shops, watch plays, participate in Happy Hour, and attend stand-up comedy shows, as well as the cinema. The entertainment options in Soho and Oxford Circus are endless. I recommend visiting Carnaby Street, the Comedy Store, the Soho Theatre, and any of the bars and pubs on every corner.

What I have learned from my experience:

  1. In a fast-paced work environment, you will be thrown into work and expect to perform from the first day. Come in prepared and ready for a challenge.
  2. Media monitoring in public relations is crucial to keep the organization updated with what is new, cool, and relevant nationally and globally. Checking up on social media is a constant and necessary cycle.
  3. Don’t be afraid to ask questions. It’s always better to be safe than sorry, so check with your supervisors.

Purple PR helped me gain experience in the corporate workplace, absorb knowledge about fashion PR, and put to practice what I have learned in class. I’m grateful for this immersive experience for giving me valuable insight into the British workplace and way of life.



Bruna Giampietro, Study Abroad Correspondent

Bruna Giampietro is a junior at Boston University from São Paulo, Brazil. Her major is Public Relations, with a minor in Political Science. Bruna is involved with Alianza Latina, a cultural group that fosters a community for Latinx students at BU. She also hosts “Man Eater,” a feminist radio show on WTBU dedicated to shedding light on a variety of intersectional feminist topics. In her free time, Bruna can be found smashing the patriarchy, eating flamin’ hot cheetos and watching ASMR.

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