On Wednesday, October 26, 2016 COM’s advertising students received a total of 12 awards at the 56th annual Hatch Awards. The event, which recognizes work in creative branding and marketing, was held at the House of Blues in Boston, MA.
These students are currently graduates or undergraduates in BU’s portfolio development or creative strategic development courses with Professor Edward Boches and Pegeen Ryan. Their projects included short films, websites, online advertising and more. The winning work is available online and in the printed award show book.
As Boston University was the only university that won awards at Hatch this year, Boches, a BU COM advertising professor, said, “To see our name up on the big screen over and over again reminds the creative community of how talented our students are and how well our program prepares them.”
Many COM students go on to work at well respected and established advertising agencies in the country and continue to win awards for creative excellence in the industry.
Emma Park is a senior, majoring in advertising. A Los Angeles native, she enjoys hiking, water activities, and of course, good food. Catch her performing today’s top hits while stuck in traffic, or spot her at various In-N-Out locations around Southern California.