PRLab takes on Philanthropy with PRoBono

As many students race to finish final projects and begin studying for finals, PRLab, in collaboration with AdLab, took part in a 24-marathon. The two student run agencies hosted a philanthropy event, PRoBono, that took place from Wednesday, December 11th at noon until Thursday, December 12th at 11am in the College of Communication.

Student volunteers provided a number of non-profits with free public relations and advertising services, which included strategic planning social media, creative advertisements, and web design. These non-profits included Audrey’s Rescue Angels, Christina Clarke Genco Foundation, Inc., CYCLE Kids, Fenway High School and Mass Mentoring Partnership.

Samantha Silvas and Julia Yi were just a few of the students committed to the entire 24-hour event. Their client, CYCLE Kids, is a non-profit whose goal is to shed light on childhood obesity. CYCLE Kids partnered with a BU nutritionist to create healthy eating plans, which they implement in schools, along with the promotion of cycling and bike safety and literacy. Silvas explained what they were doing for their client:

“They have two events next year we need to help promote so we are focusing on a comprehensive media list and a media kit. The good thing is it is all these things we already know how to do.”  At the end of the 24-hours each team presented their final work to their peers and their client.

Brittany Bang, one of the clients involved in PRoBono, began her charity Audrey’s Rescue Angels earlier this year. “I am honored to be part of PRoBono. It’s an invaluable opportunity for a new non-profit since I do not have the time or the budget. It’s difficult with a non-profit since you want to use the money to help your mission.”

Advertising Professor Edward Boches officiated the opening ceremony and was joined by other COM professors Stephen Quigley, associate professor of public relations, and Dr. Dustin Supa, assistant professor of public relations, and Katy Dobbs, director of internal communications and corporate responsibility at Staples.

“Through student ingenuity and innovation, PRoBono will give our non-profit clients the gift of creativity this holiday season,” said Amy Shanler, director of PRLab and a visiting assistant professor of public relations.

To check out more pictures from the event, visit

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