Boston University’s PRSSA is nationally recognized as the sole representative of the North East Region for best creative and authentic public relations plan from a bidding proposal. The theme of the bid and upcoming 2011 regional conference– “Be The Change” – hopes to inspire and spark interest in others to push the boundaries of the public relations field.
“Every PRSSA branch can apply for this recognition,” said Ginny Soskey, the PR Advanced planning coordinator and sophomore in COM. “But only one in each of the 11 regions can organize and plan the annual conference.”
“There are a lot of other greater PRSSA chapters in and around our surrounding area,” said Rachel Sprung, national vice president of regional activities. “This bid is really an honor as well as a way to get BU into the forefront of the public relations field.”
The bidding process required an extensive amount of preparation, including compiling a video, interviewing PR professionals and students, and outlining a unique PR strategy for the implementation of the 2011 regional conference.
Paul Gillin, author of The New Influences and Secrets of Social Media Networking; Christine Comey, VP membership of Publicity Club of New England; and David Meerman Scott, best-selling author of The New Rules of Marketing & PR are a few of the influential and leading professionals in the field incorporated in the bidding video.
The video explained the “Be the Change” concept, describing how anyone can be the next “superstar of PR” with the right tools. PR superstars must embrace the surge of new media as a complimentary mode, while enhancing the methods of traditional public relations.
“The concept focuses on pushing the limits of PR – whether that’s delving through the field of journalism, advertising, or finding a target audience,” said Soskey. “Essentially, it’s seeing how you can excel in PR.”
“The creation of the bid and the upcoming conference are almost entirely student-run,” said Professor Steve Quigley. “It is a jumping off point for BU’s PRSSA to show the abilities and talents of students.”
He added, “I’m really excited for this year’s conference. Each year stands on the shoulders of the group that came before and so we keep learning from the previous year to make it better.”