Short Shorts

AdLab, COM’s student-run advertising agency, is a finalist in the “101” College Commercial Contest for its work produced for 5- Hour Energy. The company will give a $5,555 grand prize to the winning team’s school, and will also distribute free product samples on the team’s campus. Log on to to view and cast your vote for the best commercial.

PR senior Eric Leist is this year’s recipient of the Gerald Powers Public Relations Award Fund. Established in 1999 by Dean Brent Baker in honor of Professor Emeritus Gerald Powers, the award goes to a senior majoring in public relations who has demonstrated a commitment to the highest standards of the practice of PR, and plans to embark on a career in the field.

Communications Professor Mina Tsay will present her papers on the social effects of the media at the 60th annual conference of the International Communication Association in Singapore; The Entertainment = Emotions conference in Benasque, Spain; and at the convention of the National Communication Association in Chicago, Illinois. Her papers examined the social and psychological effects of Chatroulette and Facebook.

Public relations major, Jourdan Kaufman (COM ’11), will intern at MRM Worldwide this summer where she will shadow PR professionals and work with clients such as Mastercard, Dell, and Intel. “I’m excited to work for brands my friends and I actually use,” says Jourdan.

Adjunct professor Patricia Peknick contributed a chapter to the book, The Impact of 9/11 On Psychology and Education: The Day That Changed Everything? The book is about changes in the legal landscape and business culture since 9/11. The chapter discusses the historical idea of American exceptionalism.
Diana Iovescu, a graduate student in public relations, has a summer internship at the United Nations. She will be working at the ECOSOC and Interorganizational Cooperation Branch of the Department of Economic and Social Affairs. She will help the organization prepare for the upcoming 2010 substantive session of the Economic and Social Council, which will take place this summer at UN Headquarters in New York.

Senior PR major Whitney Nadeau completed her internship through PR Lab working for Solar Road Trip. The goal of the company is to educate children about sustainability. Whitney used social media to build awareness, saying, “It was interesting to see how social networking Web sites such as Facebook and Twitter can help a business.”

Graduate student Jacquinn Williams received a substantial scholarship of $10,000 from the Lagrant Foundation. The non-profit organization’s mission is to increase minority presence in the field of public relations, advertising and marketing.
Advertising major Lakshmi Taneja is the winner of the department’s Strategic Writing Contest. Lakshmi served as an account supervisor and vice president of Client Services for AdLab, where she developed her strategic writing skills through extensive strategic work with 36 clients.

Advertising senior and BU Adlab vice president, Peter Hughes is the winner of the Advertising Portfolio Contest.  Peter’s submission was a blend of interactive, print and non-traditional samples. He will received a $2,000 prize, as well as $500 toward travel to New York or San Francisco to meet with COM Alumni Creative Directors. The contest is sponsored by COM alumnus Nancy Livingston and Fred M. Levin of the Shenson Foundation.

Public relations junior Jane Nam is the winner of the Public Relations Writing Contest, an annual competition sponsored by Joan Schneider, president of Schneider and Associates. Jane’s essay discussed strategies and tactics for launching and promoting new products through the use of new, social and alternative media.

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